Following on from the previous blog post and the highlighting issue that only a small percentage of women in the field take up senior positions we thought we could write a feature of one of these women on this blog. Liz Cartwright is the head of the Cartwright Communications, a PR firm located in Nottingham, of which she set up in 2006. She has a profound experience in PR as well expertise in crisis communication and internal communications. Her team is predominately all female with the exception of one male member.
The Cartwright Communications PR firm offers a range of communications to a wide range of sectors including The Arts, Retail, Financial and Professional Services, Property, Employment and Skills, Lifestyle and Health. In those sectors they have managed to organise a number of successful campaigns including the marketing for a national organisation called Positive Outcomes who specialise in work-based training, corporate training and apprenticeships. By achieving their objectives, the Positive Outcomes group received tremendous amount of coverage in TV, Radio and Print across the country.
“We have been delighted with the PR we’ve
achieved since working with Cartwright Communications, particularly as they
have secured us numerous TV and radio slots. They know how to work with
journalists and it shows. With each new article we are confident Cartwright
will know how to write an effective press release and most importantly, how and
where to pitch for the very best exposure. They are a pleasure to work with and
we would not hesitate in recommending them.” - Rebecca Burton, Marketing manager at Positive Outcomes (http://www.cartwrightcommunications.com).
Proving that women are indeed suited for these senior positions, the idea of PR controlled by women instead doesn't seem like a bad idea.. don't you agree?
By Rhona Nagawa
I certainly agree! It always surprises me that PR is considered a male dominated industry. However would you go as far to say that PR should be neither male or female dominated but equal? No doubt Cartwright Communications has proven that women are suited for senior positions in PR which sends a great message to women wanting to enter the industry, but would it not be more moral to have both genders working equally?
ReplyDeleteHello Connor,
DeleteThank you for your comment and I'm glad that you agree that Cartwright Communications sends a positive message to women. However you do make an interesting point that PR should neither be dominated by one particular gender, and I agree. Male PR practitioners should see women as equally capable to take on higher position and therefore should work side by side in order to sustain a gender equality industry.